Content Calendar Planning

Service Description

Consistent content is one of the most important factors in building visibility, growing an audience, and maintaining engagement as an author or creator—but it’s also one of the hardest things to sustain without a clear plan. A content calendar turns scattered ideas and last-minute posting into a structured, intentional system that supports your long-term goals. With more than 10 years of publishing experience and eight years running an independent publishing imprint, I’ve seen how consistent, strategic content directly impacts audience growth, book discoverability, and reader engagement. My experience working with both independent publishing and traditional publishers, including Charlesbridge and Sourcebooks, has given me insight into how marketing and visibility strategies support long-term author careers. This service is designed to help you build a realistic, sustainable content calendar tailored to your brand, your publishing schedule, and your capacity. We can work on: • Building a monthly or quarterly content structure • Defining content themes aligned with your books and brand • Planning posts across platforms (Instagram, TikTok, newsletters, etc.) • Balancing promotional, educational, and personal content • Creating repeatable content formats to reduce burnout • Aligning content with book launches, events, and campaigns • Developing seasonal and evergreen content strategies • Planning content for series releases or ongoing projects • Identifying high-performing content pillars for your audience • Batch planning and workflow strategies for efficiency • Integrating content with email marketing and reader growth goals • Creating a realistic posting schedule you can actually maintain The goal is not to overwhelm you with more tasks—it’s to create clarity and structure so you always know what to post, when to post it, and why it matters. A strong content calendar removes guesswork and helps you stay consistent without relying on constant inspiration or last-minute ideas. Every author’s workflow is different. Some prefer highly structured planning, while others need flexible systems that adapt to creative cycles. Together, we’ll build a content plan that fits your natural working style while still supporting visibility and audience growth. My approach is practical and sustainability-focused.