BookTok / Reels Strategy Session

Service Description

Short-form video has become one of the most powerful discovery tools for books today. Platforms like BookTok and Instagram Reels can introduce your work to thousands of potential readers—but only when your content is intentional, consistent, and aligned with your book and audience. Random posting rarely leads to results; strategy is what turns views into readers. With more than 10 years of publishing experience and eight years running an independent publishing imprint, I’ve seen how digital visibility directly impacts book discovery and sales. My work with both independent publishing and traditional publishers, including Charlesbridge and Sourcebooks, has given me a strong understanding of how marketing, positioning, and audience behavior work together across platforms. This session is designed to help authors develop a clear, practical BookTok and Reels strategy tailored to their genre, comfort level, and goals—whether you're brand new to video content or looking to improve your current approach. We can cover: • Understanding how BookTok and Reels algorithms support book discovery • Identifying your target reader audience on social platforms • Content ideas tailored to your genre and tone • Simple, repeatable video formats that don’t require constant creativity • Hook writing for stronger engagement in the first few seconds • Balancing authenticity with marketing goals • On-camera presence and confidence tips (even for shy creators) • Trends vs. evergreen content strategies • Posting consistency and realistic content planning • How to connect videos directly to book sales and email sign-ups • Integrating social content with your broader marketing strategy • Avoiding burnout while staying visible You don’t need to become a full-time content creator to benefit from BookTok or Reels. The goal is not volume—it’s clarity, consistency, and connection. Together, we’ll build a strategy that fits your personality, schedule, and publishing goals. My approach is practical and author-focused. Instead of chasing trends that don’t fit your brand, we’ll focus on sustainable content ideas that support your books and help the right readers find you. You’ll leave the session with a clear understanding of what to post, how to structure your content, and how to use short-form video in a way that supports your long-term author platform rather than overwhelming it.