ARC & Review Campaign Planning

Service Description

An effective book launch doesn’t begin on publication day—it starts weeks or even months earlier, with a thoughtful ARC (Advance Reader Copy) and review strategy. Early reviews and reader feedback can significantly influence visibility, credibility, and momentum, especially in the critical first weeks of release. With more than 10 years of publishing experience and eight years running an independent publishing imprint, I’ve helped authors plan and execute successful pre-launch campaigns that build awareness and drive early engagement. My experience working with both independent publishing and traditional publishers, including Charlesbridge and Sourcebooks, provides a strong foundation in how early marketing strategies impact long-term book performance. This service is designed to help you create a structured, realistic ARC and review campaign that fits your genre, audience, and publishing timeline. We can work on: • Building an ARC reader strategy from scratch • Identifying and organizing advance readers • ARC distribution planning (digital and/or print) • Timing your ARC campaign for maximum impact • Selecting platforms and outreach methods • Writing ARC outreach messages and invitations • Setting expectations for reviews and reader feedback • Coordinating NetGalley, Booksprout, BookFunnel, or direct distribution (as applicable) • Encouraging ethical, guideline-compliant reviews • Planning your Goodreads, Amazon, and retailer review strategy • Leveraging early reviews for launch marketing • Integrating ARC campaigns with broader launch plans Every book and audience is different. Some authors already have established readerships, while others are building their first group of early readers from the ground up. Together, we’ll create a campaign that reflects your current stage, resources, and publishing goals. My approach is practical and strategy-focused. Rather than relying on guesswork or mass outreach, we’ll build a targeted ARC plan designed to reach readers who are genuinely interested in your genre and most likely to leave thoughtful, credible reviews. You’ll also learn how to structure your timeline so your reviews begin appearing when they matter most—supporting your release day visibility and helping your book gain early traction on platforms like Amazon and Goodreads. The goal of this service is not just to gather reviews, but to create meaningful early momentum that strengthens your book’s launch and long-term discoverability.